I am Sergio Kepel, 30 years old and digital designer to the bone. After being a pro athlete in badminton, I decided to follow my passion for design. Through projects for TNO, Bird&Bird and other corporate firms, I developed my expertise in digital design. The real thrill for me is creating value in revenue with design. Adjusting the small things that have a huge impact on the user. I dedicated 6 years of my career to build my own agency Whisky Friday. Now it is time to leave the business to my partner and focus more on the craft itself.

For me, digital design is more than designing visuals that should create a wow effect.

Websites, applications, design systems and platforms have a function. To combine the functional and visual to perfection with a team of different expertises, is what drives me. I see digitalisation as an investment in society.

Digital products are increasingly used to improve internal and external processes, unfortunately not always with the right outcome. Due to my solid experience as a designer, developer and digital project manager where I developed 100+ digital projects, I am experienced in solving and improving digital products. For both internal (design systems, intranet) and external (websites, applications, platforms).

I am result-driven, critical and optimistic. My approach is positive and motivating for the team. Communication important for me when it comes to collaboration. Improving user experiences is a daily activity, on the other hand, emotional street art is a great passion. Out of natural interest, I stay up-to-date on innovation in the field of digital design.