Archipel Tax Advice has now grown from a start-up in the Archipel neighbourhood, to an FD Gazelle scale-up in the tax consultancy industry. The headquarters has moved to the Monarch Tower in corporate The Hague and offices have been opened in both Amsterdam and Maastricht.
The ambition to win larger projects has shifted the scope slightly to attracting Multinationals. A target group that demands a reliable and more professional identity.
Through closed card sorting, we found out that the navigation needed to be revised. This showed that the target group could be divided into 4 different groups. Because of the company's unique way of writing, we made the choice to highlight the tone of voice through blogging. We showed a blogfeed on the hero of the homepage.
